Strategy

The Aicon group intends to continue to follow the growth path undertaken, by continuing to count on the distinctive elements of design, on the seaworthiness of its boats, on customer care and on the strengthening of the operation platform. To this end, the Aicon Group is focalized on a growth strategy for internal lines through the introduction of new models of both the Aicon and Morgan brands with the consequential extension of the existing range of FlybridgeFlybridgeImbarcazione e nave da diporto planante a motore entrobordo cabinata con ponte superiore collocato sul cielo della tuga, dove è posizionata una seconda postazione di guida (la principale si trova all'interno del cabinato). and OpenOpenImbarcazione e nave da diporto a motore priva di ponte superiore aperto con unica postazione di guida interna. Può essere sia cabinata entrobordo (avente uno o più motori sistemati all'interno dello scafo) che con motore entrofuoribordo (motore munito di un'appendice, il piede poppiero, che sopporta l'elica protendendosi fuoribordo)., Lobster Boats and Fast Commuters. The sales strategy of the Group targets the consolidating of its presence in as well as geographic expansion, supported by the optimization of the activities of marketing and sales with the objective to penetrate all the markets on an international level, in particular China, the Asia-Pacific region, and Eastern European countries which are seeing a significant increase in the number of HNWI in the near future. At the same time the Group is realizing partnerships for the creation of a structure of Customer Service capable of consolidating client loyalty and to optimize the level of service.